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Why too much choice is bad for our health

The dizzying array of health and lifestyle choices can leave us so confused that it may even undermine our wellbeing… By Liz Hollis Deglycrrhised licorice, dong quai, chlorella, L-arginine, L-cysteine, L-Glutamine… the baffling array of supplements for sale in your average health food store is enough to make you feel light-headed with choice. Choosing a […] Expand blog



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How to make your emails more effective

With our email boxes so full we can barely read what’s in there, it seems to me there must be a better way to email. So with saving time and encouraging people to act on your emails and respond more quickly, here’s some thoughts… Keep the subject line short. As few words as possible and […] Expand blog


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Psychology through the eye of a journalist

This article originally appeared in The Psychologist. The magazine of the British Psychological Society. Psychology is a particularly rich source of material for the media.  Some of the most significant and high-profile news items are about psychology. The discipline also underlies a surprisingly vast amount of media content in newspaper, magazine and digital publications too […] Expand blog


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A new newspaper – and it’s about hockey!

Mostly we hear about newspapers folding, so it’ good news to find out that a new weekly one is launching. Even better news that  it’s about one of my favourite subjects – hockey. The Hockey Paper is part of the Greenways Publishing stable which also produces weekly sports papers for cricket, football league and rugby. It’s […] Expand blog


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Why longer blog posts can work well

Blogging is important, yes. Content is king, yes. But when you’ve decided on your content and worked out what should appear on your blog each week – exactly how long should each post be? Well, according to the latest thinking and to head straight into using a cliche, the sky is the limit when it […] Expand blog


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It’s all about ‘content’. The Get into Golf case study

  I have been working alongside the brilliant marketing director Chrissie Owens as a content consultant on the Get into Golf project. I began working on the project in 2013 when there was little known about the benefits of golf on health, wellbeing and as a rehabilitation therapy. Now, in 2016, it’s taken as a given that […] Expand blog


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New franchise to make journalism pay

Journalism is struggling to find paid-for models in the digital era. Former Daily Star staffer Alan Barnes may have come up with one. The sub-editor says his £23,000 salary has more than doubled thanks to launching his own hyperlocal print publication. His Home Handbook has a 17,000 circulation and his published ever three months. It […] Expand blog


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Making local journalism pay

Press Gazette editor Dominic Ponsford has suggested that: “While the picture for UK regional newspapers remains a challenging one, there are growing signs that the longed-for ground-up renaissance of local journalism may be on its way.” http://www.pressgazette.co.uk/content/signs-we-are-cusp-ground-renaissance-local-journalism He says the franchise model of ultra local news websites created by journalist David Prior. He launched Altrincham Today in August 2014  http://altrincham.today/ […] Expand blog