Blog

Digital storytelling – why video is now crucial

Video is now crucial for content creation and PR. "All the emerging money is around web video, which is what all of the papers want now - so if you are going to cover a story, why wouldn't you film it as well?," says Pat Younge, BBC's chief creative officer, in The...

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Seven tips for boosting creativity

This is a summary of some notes I made from a feature about boosting creativity in Scientific American Mind. I stumbled on this list while leafing through an old note book from 2008 (Black Moleskine, my favourite notebook at the time). Thought they were still relevant...

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Becoming an ideas machine – coming up with feature ideas

My stock in trade is ideas so I'm obsessed with new tricks and techniques for coming up with more and even better ideas. I am also fascinated by what others do to come up with them. Indeed, I'm interested in the the whole notion of how ideas form and then grow - and...

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Norwich Fashion Week 2014

It's Norwich Fashion Week 2014. Last night was the Vintage Fashion Show at Norwich Puppet Theatre, co-ordinated by Kerry Curl and styled and organised by Karen James-Welton from Fabulous Miss K. Vintage is a massive trend in Norwich, more popular than anywhere else in...

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Freelance journalist? How to pitch freelance feature ideas

I've been a freelance journalist for many years, but because the industry and the people change so frequently I am forever honing my system for pitching out ideas. There's no ideal way to do it but I have worked out a few tips that work for me... 1. Keep the quality...

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Promote your business #1 Why do you want to do PR?

If you are thinking of launching a PR campaign to promote your business there's a simple starting point. Begin by asking yourself 'Why do I want to do PR and promotion?". This will help you set some clear goals for your PR. Perhaps it's one or more of the following......

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