I've been a freelance journalist for many years, but because the industry and the people change so frequently I am forever honing my system for pitching out ideas. There's no ideal way to do it but I have worked out a few tips that work for me... 1. Keep the quality...
If you are thinking of launching a PR campaign to promote your business there's a simple starting point. Begin by asking yourself 'Why do I want to do PR and promotion?". This will help you set some clear goals for your PR. Perhaps it's one or more of the following......
You've crafted a great press release and now you want to send it to journalists. But what's the best way? Most PRs immediately think of sending email press releases to every named journalist they can get hold. However, journalists receive hundreds of email press...
If you run a small business, you've probably been told by your SEO or marketing consultant that you need a blog. Or you might just feel you need one to keep up with everybody else. But once you've made the decision to have a blog on your website, many small businesses...
I am reading an amazing book called Inside the Box: A proven system of creativity for breakthrough results by Drew Boyd and Jacob Goldenberg. There's so many 'boost your creativity' books around, most of them mediocre, that I was sceptical when I picked this up. But...
If you run a business you’ll be used to lots of questions from existing and potential customers. To help you find great content for your website and blogs, start with a list of these – an extensive list of these.
