Do you need help promoting your business? Does your website and marketing brochure need rewriting? Are you looking for help writing a press release or coming up with ideas for your business blog? I work with business clients to help them find effective solutions.
I have worked as a journalist for many years and now run a media consultancy business alongside my journalist work. Drawing on my journalist training and skills, I help businesses understand what journalists really need and want.
I can also help them tell their business story – what we call in the trade ‘corporate storytelling’ – so they can communicate powerfully to existing and potential new customers.
I have worked with a small arts business, identifying possible stories and turning them into press releases. I advised on how and where to send them and this resulted in excellent coverage of the artist’s forthcoming exhition in the local paper the Eastern Daily Press.
I have also worked with a medium-sized business which was doing amazing work but hadn’t found the time to tell stakeholders and potential customers what they were doing. I interviewed the owner and key staff and we put together a powerful package that told the story of the business. This core story was then used on the website, in advertisements, in a marketing plan and in email selling and press releases.
At the other end of the scale I have worked with England Golf’s Get into Golf. Starting from scratch, and working with their skilled marketing consultant, I helped devise and produce great content for the campaign which was used across marketing materials – especially their website. Get into Golf