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How to create better video content with your smartphone #mojofest

I was lucky enough to attend the amazing 2019 Mobile Journalism Festival #mojofest in Galway recently. Experts met from all over the world to share information about the best way to create video content with a smartphone. Here’s some of the key take-away learning points for me… Audio is crucial. The golden rule is to […] Expand blog

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How to promote your health and wellbeing business

Jackie Heffer-Cooke, director and founder of www.zenmuma.co.uk, asked me to help her publicise her new training school for hypnobirthing and baby yoga teachers. It’s an amazing business, based in Norwich, but the challenge for Jackie was that she was so busy working on this incredible concept that it left little time to promote the business. […] Expand blog

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The psychology of weight loss – what really works

¬£7.99, Routledge Why do some of us become overweight? Why is it so difficult to lose weight? How can we adapt healthy attitudes towards food? I have been commissioned to write features about weight loss since the 1990s. I have seen a few books on the subject in that time and this is one of […] Expand blog

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Why you should be blogging if you’re in business

Imagine you’re an optician. Your potential customers are unlikely to visit your website randomly – only if they need a check up. It can be challenging to raise your profile. Instead, of simply pushing your website address and special offers on social media, you can update your blog with some high quality content. Something that […] Expand blog

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Best dog-friendly places in Norwich

I’m constantly updating this post as I try out different places with my dog – so please forgive its unedited and rough-draft form… I spend a lot of time wandering around Norwich looking for a good coffee or lunch with my chihuahua-cross Snoops in tow. I thought it might be a good idea to keep […] Expand blog

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Do these five things to improve your writing

Good writing is at the centre of all content marketing and business promotion. Your company will be judged on the quality of the writing associated with it, so it is essential to strive for professionalism. Writing well is a complex skill that can be developed over time. However, if you are struggling to put words […] Expand blog