, No comments

How to create better video content with your smartphone #mojofest

I was lucky enough to attend the amazing 2019 Mobile Journalism Festival #mojofest in Galway recently. Experts met from all over the world to share information about the best way to create video content with a smartphone. Here’s some of the key take-away learning points for me… Audio is crucial. The golden rule is to […] Expand blog


, No comments

Why you should be blogging if you’re in business

Imagine you’re an optician. Your potential customers are unlikely to visit your website randomly – only if they need a check up. It can be challenging to raise your profile. Instead, of simply pushing your website address and special offers on social media, you can update your blog with some high quality content. Something that […] Expand blog


, No comments

Do these five things to improve your writing

Good writing is at the centre of all content marketing and business promotion. Your company will be judged on the quality of the writing associated with it, so it is essential to strive for professionalism. Writing well is a complex skill that can be developed over time. However, if you are struggling to put words […] Expand blog



, No comments

It’s all about ‘content’. The Get into Golf case study

  I have been working alongside the brilliant marketing director Chrissie Owens as a content consultant on the Get into Golf project. I began working on the project in 2013 when there was little known about the benefits of golf on health, wellbeing and as a rehabilitation therapy. Now, in 2016, it’s taken as a given that […] Expand blog