, Comments Off on The 10 most common mistakes people make when writing a press release

The 10 most common mistakes people make when writing a press release

My inbox is always full of press releases. Here’s a guide to some of the biggest mistakes I see in email press releases …. A boring or confusing email subject line. This is the number one error for people wanting to catch a journalist’s attention. Most press releases arrive by email. I receive lots every […] Expand blog


, Comments Off on How to create better video content with your smartphone #mojofest

How to create better video content with your smartphone #mojofest

The 2019 #mojofest, the annual mobile content creation conference, took place in Galway, Ireland, recently. Experts met at the National University of Ireland for three days of events for journalists, social media managers, public relations and marketing experts from all over the world.  The event was designed to share information about the best way to […] Expand blog


, Comments Off on Why you should be blogging if you’re in business

Why you should be blogging if you’re in business

Imagine you’re an optician. Your potential customers are unlikely to visit your website randomly – only if they need a check up. It can be challenging to raise your profile. Instead, of simply pushing your website address and special offers on social media, you can update your blog with some high quality content. Something that […] Expand blog


, Comments Off on Do these five things to improve your writing

Do these five things to improve your writing

Good writing is at the centre of all content marketing and business promotion. Your company will be judged on the quality of the writing associated with it, so it is essential to strive for professionalism. Writing well is a complex skill that can be developed over time. However, if you are struggling to put words […] Expand blog


, Comments Off on How your customers can help you come up with content ideas to blog about

How your customers can help you come up with content ideas to blog about

By Liz Hollis Your business probably has a list  typical questions that would-be and existing customers often ask and these can be a source of many blog post ideas. Speak to staff who have daily contact with customers, check through inbound inquiries. Dig deep and establish the challenges your customer faces and why they might come to […] Expand blog


, Comments Off on It’s all about ‘content’. The Get into Golf case study

It’s all about ‘content’. The Get into Golf case study

  I have been working alongside the brilliant marketing director Chrissie Owens as a content consultant on the Get into Golf project. I began working on the project in 2013 when there was little known about the benefits of golf on health, wellbeing and as a rehabilitation therapy. Now, in 2016, it’s taken as a given that […] Expand blog