I've been helping my client Julia Cameron photography publicise her new exhibition Kinswomen, in Norwich. We had been planning how to let people know about this amazing exhibition for months - then lockdown came. Julia's exhibition was cancelled. Then...
A great picture will encourage more people to read and share your press release, blog article or social media post. Ideally, pay an experienced press photographer to take some images. It's money well spent. If you just don't have the budget and are forced to...
My inbox is always full of press releases. Here's a guide to some of the biggest mistakes I see in email press releases .... A boring or confusing email subject line. This is the number one error for people wanting to catch a journalist's attention. Most press...
The 2019 #mojofest, the annual mobile content creation conference, took place in Galway, Ireland, recently. Experts met at the National University of Ireland for three days of events for journalists, social media managers, public relations and marketing experts from...
https://youtu.be/TByGUovv-WA I cannot recommend the WIRE Norwich networking group for women in business highly enough. It was set up by Linda Garrould, an SEO specialist, about a year ago and it's growing stronger and more popular by the month. It's such a great...
Jackie Heffer-Cooke, director and founder of www.zenmuma.co.uk, asked me to help her publicise her new training school for hypnobirthing and baby yoga teachers. It's an amazing business, based in Norwich, but the challenge for Jackie was that she was so busy working...
Achieving some decent publicity for your art exhibition or event is often the biggest challenge that artists and creatives face. When your key skill and focus is making art and setting up an exhibition, doing the PR and promotion can be last on your list. Here...
I'm a copywriter, editor, content consultant and PR based in Norwich. I work with clients all over the world, but I especially enjoy working with businesses in Norwich and Norfolk. It's great for me to have clients close by, but I also believe that they can...
£7.99, Routledge Why do some of us become overweight? Why is it so difficult to lose weight? How can we adapt healthy attitudes towards food? I have been commissioned to write features about weight loss since the 1990s. I have seen a few books on the subject in that...
Imagine you're an optician. Your potential customers are unlikely to visit your website randomly - only if they need a check up. It can be challenging to raise your profile. Instead, of simply pushing your website address and special offers on social media, you can...
