, Comments Off on The 10 most common mistakes people make when writing a press release

The 10 most common mistakes people make when writing a press release

My inbox is always full of press releases. Here’s a guide to some of the biggest mistakes I see in email press releases …. A boring or confusing email subject line. This is the number one error for people wanting to catch a journalist’s attention. Most press releases arrive by email. I receive lots every […] Expand blog


, Comments Off on How to promote your health and wellbeing business

How to promote your health and wellbeing business

Jackie Heffer-Cooke, director and founder of www.zenmuma.co.uk, asked me to help her publicise her new training school for hypnobirthing and baby yoga teachers. It’s an amazing business, based in Norwich, but the challenge for Jackie was that she was so busy working on this incredible concept that it left little time to promote the business. […] Expand blog