Psychology

Arts PR in the time of Covid-19

Arts PR in the time of Covid-19

    I've been helping my client Julia Cameron photography publicise her new exhibition Kinswomen, in Norwich. We had been planning how to let people know about this amazing exhibition for months - then lockdown came. Julia's exhibition was cancelled. Then...

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10 tips for taking better publicity pictures

10 tips for taking better publicity pictures

  A great picture will encourage more people to read and share your press release, blog article or social media post. Ideally, pay an experienced press photographer to take some images. It's money well spent. If you just don't have the budget and are forced to...

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How to promote your health and wellbeing business

Jackie Heffer-Cooke, director and founder of www.zenmuma.co.uk, asked me to help her publicise her new training school for hypnobirthing and baby yoga teachers. It's an amazing business, based in Norwich, but the challenge for Jackie was that she was so busy working...

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The psychology of weight loss – what really works

£7.99, Routledge Why do some of us become overweight? Why is it so difficult to lose weight? How can we adapt healthy attitudes towards food? I have been commissioned to write features about weight loss since the 1990s. I have seen a few books on the subject in that...

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Why you should be blogging if you’re in business

Imagine you're an optician. Your potential customers are unlikely to visit your website randomly - only if they need a check up. It can be challenging to raise your profile. Instead, of simply pushing your website address and special offers on social media, you can...

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